Power Products Marketing America Latina

October 10, 2011 09:40 ET

CNH Announces Strategic Partnership With Semeato

SAO PAULO, BRAZIL--(Marketwire - Oct 10, 2011) - Case New Holland (CNH), a global leader in the agricultural and construction equipment business, today announced a new strategic partnership with Semeato, the Brazilian market leader in attachments and agricultural machinery, specializing in technologies for no-till planting and seeding of grains.

This partnership will allow the two companies to make further use of their respective areas of expertise: CNH with tractors, sprayers, combines, forage and other agricultural equipment of all classes and power ranges; and Semeato with leading technology on planters and seeders in Latin America.

The CNH - Semeato strategic long-term partnership will involve several collaboration areas to continuously drive CNH leadership in the Latin American market.

Semeato products will be sold branded Semeato, Case IH and New Holland Agriculture through the respective dealer networks.

In addition, the engineering departments of the two companies will develop products jointly, designed to maximize performance of the CNH tractor lines.

"Case New Holland is committed to providing its Latin American clients with leading products in the sector which meet the highest standards of performance and productivity," asserted Harold Boyanovsky, CEO and President of CNH.

"Our partnership with Semeato -- one of the most respected companies in the Brazilian agricultural machinery sector -- is a sign of our intention not only to be at the forefront of planting technology, but also to be a leader in this sector. Through this agreement, CNH is able to offer planters and seeders which are suited to the needs of our clients, whatever the client may require, regardless of size or activity within agribusiness," Boyanovsky added.

"We are very excited about the prospect of leveraging our market leadership positions for the benefits of our customers in Latin America and beyond," Roberto Rossato, CEO and President of Semeato. "Our products will create a powerful innovative solution to meet evolving customer demands."

About CNH

CNH Global N.V. is a world leader in the agricultural and construction equipment business. Supported by approximately 11,300 dealers in around 170 countries, CNH combines the knowledge and tradition of its Case and New Holland brand families with the strength and resources of its global commercial, industrial, product support and financial organizations. CNH Global N.V., whose shares are listed on the New York Stock Exchange (NYSE:CNH), is a majority owned subsidiary of Fiat Industrial S.p.A. (MI: FI). More information about CNH and its Case and New Holland products can be found on-line at www.cnh.com.

About SemeatoThe history of Semeato and no-till farming began in the 1970s when the system was still adopted by only a few producers, owing to the difficulty of carrying out the sowing of crops. An appropriate seeder was not available. In 1977, Semeato developed a special cutting disk kit which was to be adapted in the planters that were already sold by the company. This marked the pioneering work of the company in no-till farming, which today is present not only in Brazil, but also in more than 50 countries across the five continents. Semeato has seven production units, with six in the state of Rio Grande do Sul (four in Passo Fundo where the company headquarters are located, one in Butiá and another in Carazinho). The only unit that is not in Rio Grande do Sul is located in Vespasiano, in the state of Minas Gerais. More information: www.semeato.com.br

FONTE / Source: Marketwire