22 de maio de 2013


A equipe da Power Products Marketing América Latina, esteve presente na 20a edição da maior feira agrícola das Américas a AGRISHOW.

Nossos analistas visitaram vários clientes e ainda aproveitaram para realizar pesquisas de campo, colhendo dados para os nossos projetos de pesquisa sobre vendas de máquinas agrícolas, que são:

  • Vendas de tratores na América Latina, por país, marca e modelo.
  • Vendas de semeadeiras de grãos finos e grossos no Brasil, por estado, marca, modelo e número de linhas.
  • Vendas de pulverizadores automotrizes por marca e modelo no Brasil.

Entre em contato conosco, caso queira saber mais sobre esses projetos e outros.

Power Products Marketing's Latin America team recently attended the 20th edition of the largest AG show is South America, the AGRISHOW.

They visited many of our clients and met new contacts at major OEMs. They were also able to do some field research gathering information for our research projects regarding the retail sales of AG equipment, which include:

  • Tractor sales throughout Latin America by country, brand and model.
  • Retail sales for precision grain planters in Brazil by state, brand, model and number of lines.
  • Self-propelled sprayer sales by brand and model for Brazil.

Please contact us if you are interested in any of these projects or have an interest in hearing about our other projects and services.

Isaac Thibaudeau
Gerente de Projetos (Project Manager)

Pictures of the AGRISHOW

25 de janeiro de 2012


Nós, da POWER PRODUCTS MARKETING, também estaremos lá!

M&T Expo 2012

Estaremos presentes na AGRISHOW 2012
Finalmente a POWER PRODUCTS MARKETING, após anos se dedicando ao estudo do mercado de máquinas e equipamentos em toda a América Latina, confirma presença no maior show agrícola das Américas, a Agrishow, que acontecerá dia 30 de abril a 04 de maio de 2012 em Ribeirão Preto, SP.
Com o grande crescimento do mercado de máquinas e equipamentos no Brasil e com uma ampla demanda de projetos a respeito desse mercado a POWER PRODUCTS MARKETING, decidiu investir numa  massiva pesquisa de campo, não somente no setor da agricultura, como também no de construção civil e powersports, oferecendo resultados mais eficientes, para que os nossos clientes possam tomar decisões com cem por cento de segurança.

Se a sua empresa tem interesse em algum dos nossos estudos a respeito do mercado de máquinas e equipamentos na América Latina, entre em contato conosco, tenho certeza que temos o melhor banco de dados disponível no mercado para lhe oferecer!

Isaac J. Thibaudeau
Gerente de Projetos
Fone - (1) 952-698-7608
Cel - (1) 612-802-0114
Email - ithibaudeau@powerprods.com

Mariette M. Thibaudeau
Analista de Mercado Internacional
Fone - (1) 952-856-6007
Cel - (1) 612-804-0114
Email - mthibaudeau@powerprods.com

29 de dezembro de 2011

Export opportunities in Brazil

PR_Sao Paulo, Brazil
Sao Paulo, Brazil (Photo: Jose Mosquera/Getty)

Frederick Davidson has a knack for unearthing opportunities in hard-to-service countries. For more than a decade, his company, Vancouver-based Energold Drilling Corp., has sold its modular drilling-rig technology to mineral extractors in resources-rich emerging economies. One of the first markets the firm targeted was Brazil. “The size of the market and suitability of our rigs for the local conditions made it ideal,” the president and CEO explains. So did the fact that local suppliers were using dated technology.
The circumstances were ripe for a firm with cutting-edge technology to fill the gap, and Energold did just that. Today, Brazil represents 10% of the firm’s $55 million in annual sales. And Davidson estimates that Energold’s sales in the country will grow by 15% annually in the years to come. “Brazil is a large and rapidly growing market,” he says. “It is an obvious target for aggressive companies with a global reach.”
Davidson isn’t alone among Canadian CEOs seeking their fortune in South America’s most populous country. The reasons are simple. Brazil boasts the world’s seventh largest economy, with GDP of US$2.2 trillion in 2010. And, unlike most major economies, Brazil is expanding quickly; GDP growth topped 7% in 2010. That dynamism is driven largely by youthful demographics. Just 6.7% of Brazil’s 193 million citizens are older than 65. The country’s middle class also is growing rapidly, driving up demand in a range of sectors, from household goods to automobiles.
The country known for its love of soccer and samba also is growing enamoured with foreign suppliers. Growth has simply outstripped the ability of domestic firms to find talent and ramp up production quickly enough to deliver the products and services Brazilians want. “Brazil has the potential to produce almost everything, but it needs more of everything to maintain growth,” explains jean Cardyn, Export Development Canada’s regional vice-president for South America.
It helps that Brazil is warm to foreign suppliers from more developed countries, particularly nimble, innovative companies capable of filling the product and service void that has emerged in sectors ranging from mineral extraction and oil and gas production to IT services and business consulting. For Canadian SMEs—particularly those with the patience to make long-term investments—this translates into prime opportunities to provide world-renowned insight, technology, goods and services to hungry Brazilian buyers.
Perhaps it’s unsurprising that trade relations between Canada and Brazil have strengthened in recent years, thanks to milestones such as Prime Minister Stephen Harper’s visit last August. Canadian exports to Brazil reached almost $2.6 billion in 2010, up from about $1.6 billion in 2009, making the country our ninth-largest export market. Leading the charge are machinery, paper products, mineral fuels and oil, and electronic equipment, as well as specialized goods and services, including aerospace components and mining services.
Sheriff Thaver believes the opportunities in Brazil are by no means contained to these sectors. Thaver, CEO of Toronto-based consultancy To Be Canada, which assists Canadian companies in establishing operations in Brazil, highlights the possibilities for Canadian green technology and construction firms as Brazil spends a projected $215 billion on infrastructure over the coming decade. This could cover everything from affordable homebuilding in support of a major, government-backed effort to remove residents from the country’s festering favelas to improving access to electricity and potable water for the more than 40% of Brazilians who lack access to proper sanitation.
Furthermore, Brazil intends to spend another $30 billion on infrastructure investments slated for much-needed amenities such as accommodation and urban transit as local governments gird for the onslaught of athletes and visitors for the FIFA 2014 World Cup and 2016 Summer Olympics.
In addition, notes Thaver, Brazilians lack the knowledge and technology to develop information and communications infrastructure. That’s not to mention opportunities in the health-care field—everything from supplying doctors and nurses to constructing hospitals—as Brazil’s government works to address the medical needs of a fast-growing population. Other hot industries include shipping, ocean rig construction, education (particularly for the millions of Brazilians who want to learn English) and both cyber and physical security systems. Thaver points out that these are all areas in which Canadian small and mid-sized businesses excel.
Avigilon Corp., a Vancouver-based manufacturer of high-definition surveillance systems, tapped into Brazil’s burgeoning demand for security technology a year ago. (The nation’s crime rate is notoriously high, and on the rise.) “They’re embracing new technology in Brazil, so I would encourage companies with marketable systems to build new business there,” says Bryan Schmode, Avigilon’s vice-president of global sales. Brazil is now an important part of Avigilon’s growth plans for many reasons; among them, says Schmode, is that the country serves as a beachhead for expansion into other fast-growing Latin American countries.
For all the opportunities in Brazil today, the country can frustrate impatient exporters. As much as Brazil welcomes foreign companies, it doesn’t always make it easy for them to set up shop. According to Darlene Duggan, president of Halifax-based trade consultancy Duggan International Group, import tariffs can reach 100% on some goods, while trade logistics and Brazil’s tax system can be virtually impossible to navigate without the help of local specialists in law and accounting.
For that reason, Duggan, a former trade commissioner, struck a partnership with a local when she decided to establish a presence in Brazil. Going it alone was not an option. “Brazilians don’t do a lot of coldcalling like we do in Canada,” she explains. “You have to be introduced by a mutual contact, develop a bit of a relationship first and see what you have in common before doing business.”
Duggan adds that intermediaries are helpful in navigating other differences between the two countries, too, including language (while many Brazilians in senior positions speak English, those lower in the ranks rarely do) and work ethic. “Canadians are very orderly and detailoriented; we love our paperwork,” she points out. “Brazilians are looser in how they do things.” Navigating these differences can be costly. Davidson estimates that Energold has spent upward of $1 million on legal, accounting and other regulatory fees since setting up in Brazil. That’s a maddening expense, especially since the rules are enforced only sporadically. While Energold’s fastidiousness has seemed burdensome at times, it could prove advantageous as the country’s tax-enforcement system matures. And, despite the challenges, Davidson has no regrets about Energold’s expansion in Brazil; he still views it as critical.
Energold’s experience exemplifies the need for any firm to perform a cost/benefit analysis before doing business in Brazil. “There’s no gain without pain,” says Thaver. Whether you’re interested in setting up an office in Brazil or simply exporting to that market, Brazilians are looking for a long-term investment from foreign firms. But the potential payoff, in Thaver’s view, is huge: “Once a firm establishes itself, it will probably get a return of 200% to 300% more than it would investing in North America.”

Fonte: Profit
Doing Business in Brazil

Market Overview
Market Challenges
Market Opportunities
Market Entry Strategy
Market Overview

The Federal Republic of Brazil is Latin America's biggest economy and is the fifth largest country in the world in terms of land mass and population with about 193 million people. It is the 6th largest economy in the world. Bolstered by strong domestic demand and a growing middle class, Brazil weathered the economic downturn better than most major economies and grew 7.5% last year, compared to an estimated 2.3% growth in the G7 countries and 2.8% in the United States. During the past decade, the country maintained sound macroeconomic policies to control inflation without sacrificing economic growth. This kept the inflation rate at 5.9% in 2010, and unemployment at 7.1%. Interest rates, though high compared to the rest of the world, remained historically low at the Central Bank rate of 10.75%. In 2010, the U.S. was Brazil’s largest import supplier followed by China, Argentina, Germany, and South Korea. The year 2010 ended with the U.S. holding a positive trade balance with U.S. merchandise exports to Brazil at US$ 35 billion, and imports from Brazil at US$ 24 billion.

In 2010, Fitch gave Brazil an investment-grade rating which brought it in line with rankings from Standard & Poor’s and Moody’s Investors Service. In 2010, foreign reserves hit a record level at US$ 287.8 billion. Brazil’s currency, the real, rose 34% against the dollar during the year.

Brazil has a large and diversified economy that offers U.S. companies many opportunities to export their goods and services, and U.S. exports are increasing rapidly. That said, and despite noteworthy signs of improvements, there are a number of challenges in the Brazilian market, including uneven income distribution, poor public education, significant imbalance of market concentration, and an informal economy that hinders tax collection and keeps economic growth from reaching its full potential. These factors create a complex business environment with obstacles for U.S. exporters. Doing business in Brazil requires intimate knowledge of the local environment, including both the explicit as well as implicit costs of doing business (referred to as the “Custo Brasil”). Such costs are often related to distribution, government procedures, employee benefits, environmental laws, and a complex tax structure. Logistics pose a particular challenge, given the fragmented nature of distribution channels. Besides facing tariff barriers, U.S. companies will find a complex customs system, and an overloaded legal system with a lengthy process for enforcing IPR and commercial law. Heavy taxes increase consumer prices up to 100%, while bureaucratic procedures and onerous product licensing also raise costs. The World Bank ranks Brazil 127 out of 183 economies in the world in terms of ease of doing business.

Market Opportunities

There are few, if any, sectors in Brazil that do not have excellent short term opportunities. Certain sectors of the Brazilian market have experienced higher than average growth, such as air transportation, telecom, oil and gas, and mining. Brazil will spend billions in infrastructure development of its roads, railroads, ports, and airports as well as in stadiums as it prepares for the World Cup in 2014 and the Olympics in 2016. Other promising areas for U.S. exports and investment include the following: agriculture, agricultural equipment, building and construction, electrical power, safety and security devices, environmental technologies, nuclear power, retail and transportation.

The Brazilian national oil company Petrobras' expansion may represent the largest global business opportunity in the oil & gas sector between the years 2011-20. The offshore pre-salt oil deposits discovered in 2006 and 2007 are estimated to exceed 60 billion barrels in probable or recoverable reserves, and could place Brazil among the world’s top ten oil-producing countries. Petrobras anticipates that it will invest $224 billion in exploration and development between 2011 and 2015.

Brazil is targeting nuclear energy as an area for expansion in order to diversify its energy matrix and keep up with increased demand in a growing economy. The The Brazilian government intends to open a competitive bidding process in mid-to-late 2011 to construct four 1000MV nuclear reactors. This area offers substantial opportunity for government cooperation and commercial sales for U.S. companies.

Brazil is one of the largest IT markets within the emerging economies. IT end-user spending in Brazil is expected to grow to $134 billion in 2014. The largest share of spending will be on telecom equipment, representing 72% of the market, followed by IT services at 13.3%, and computing hardware at 11.9%.

In the years leading up to the 2016 Olympic Games in Rio de Janeiro, Brazil will host several international sporting events, including the 2011 World Military Games, the 2011-2012 Pan-American Maccabi Games, the 2013 soccer Confederations Cup, and the 2014 soccer World Cup. The Government of Brazil expects to invest $106 billion in the preparations for these events. These investments, which will include outlays for infrastructure, construction, transportation systems, port improvements, public security, and airport infrastructure upgrades, will present significant commercial opportunities for U.S. companies. Most of the major infrastructure upgrades will be carried out through Public-Private Partnerships under Brazil’s Growth Acceleration Program.

Market Entry Strategy

Brazil’s business culture is largely based upon personal relationships. Companies will need a strong presence and must invest time in developing relationships in Brazil. The U.S. Commercial Service encourages U.S. companies to visit Brazil to meet one-on-one with potential partners. One of the best ways to enter the Brazilian market is by attending a local trade show or using the U.S. Commercial Service’s Gold Key Service (GKS). The U.S. Commercial Service can provide business counseling or arrange meetings with potential buyers through a GKS or during a trade show. U.S. companies have found it essential to work through a qualified agent or distributor when entering the Brazilian market. Some firms establish an office or joint venture in Brazil. Further discussion of these alternatives can be found in the “Marketing Products & Services” chapter. It is extremely difficult for U.S. companies to get involved in public sector procurement without a local Brazilian partner.

Fonte: Export.gov

Titan Tire Closes on Purchase of Goodyear’s Latin American Farm Tire Business

Titan Tire Corporation, a subsidiary of Titan International, Inc., closed today on the acquisition of The Goodyear Tire & Rubber Company’s Latin American farm tire business for approximately $98.6 million U.S. dollars, subject to post-closing conditions and adjustments, for the Latin American business. The transaction includes Goodyear’s Sao Paulo, Brazil manufacturing plant, property, equipment and inventories and a licensing agreement that will allow Titan to sell Goodyear-brand farm tires in Latin America and North America.

“We are very excited to have purchased these great assets for Titan,” stated Maurice M. Taylor, chairman and CEO. “Over the next 18 to 24 months, we believe Latin America revenue can grow up to approximately $400 million by adding OTR radials and other earthmover and construction tires to the facility. This expansion into Latin America supports our global vision of becoming the world’s premier farm tire manufacturer. The European portion of the transaction is pending as Goodyear works through the closing requirements.”

Total revenue from the Sao Paulo plant is running at approximately $250 million annually which includes approximately $125 million of farm product sales and approximately $125 million non-agriculture product that Titan will build for Goodyear under supply agreements.

This press release includes forward-looking statements that involve risks and uncertainties, including risks as detailed in Titan International, Inc.’s periodic filings with the Securities and Exchange Commission, including the annual report on Form 10-K for the year ended December 31, 2010.

Titan International, Inc. (NYSE: TWI), a holding company, owns subsidiaries that supply wheels, tires and assemblies for off-highway equipment used in agricultural, earthmoving/construction and consumer (including all terrain vehicles) applications. For more information, visit www.titan-intl.com.

Fonte: Reuters

23 de dezembro de 2011

Estará concluída en 2014
Nueva fábrica de neumáticos Pirelli en Argentina

Nueva fábrica de neumáticos Pirelli en Argentina
La empresa italiana tiene en carpeta un proyecto de inversión de 300 millones de dólares para la construcción una nueva fábrica de neumáticos radiales para camión, con una capacidad productiva anual de 700 mil neumáticos para satisfacer la demanda interna y la del Mercosur.

Pirelli busca reforzar su presencia en la Argentina mediante un proyecto para construir una nueva fábrica de neumáticos para camión radial, teniendo en cuenta la evolución de la demanda del mercado local. El Gobierno argentino acompañará el desarrollo de esta iniciativa, financiando parte de la inversión con el préstamo del Bicentenario y asegurando la provisión de gas y energía eléctrica, entre otros servicios.
El plan de crecimiento se dio a conocer ayer durante un encuentro que tuvo lugar en Buenos Aires, en la Residencia Presidencial de Olivos. En el mismo estuvieron presentes la Presidenta de la Nación Argentina, Cristina Fernández de Kirchner, la Ministra de Industria, Débora Giorgi, el Ministro de Planificación Federal Inversión Pública y Servicios, Julio De Vido, el Presidente de Pirelli, Marco Tronchetti Provera, y el Presidente de Pirelli Neumáticos Argentina, Franco Livini.
Se estima que serán invertidos alrededor de 300 millones de dólares a partir de 2012, para una primera etapa de desarrollo que se concluirá durante el transcurso de 2014. Dichas inversiones fueron contempladas en el segmento industrial comunicado al mercado el año pasado, en ocasión de la presentación del plan industrial. Para la segunda etapa del proyecto se estiman inversiones cercanas a los 200 millones de dólares.

La primera etapa tendrá una capacidad productiva de aproximadamente 700.000 unidades por año, empleando alrededor de 700 nuevos trabajadores. Mientras que la segunda, permitirá alcanzar 1.4 millones de unidades al año, con un total de 1.200 empleados. La ocupación total de Pirelli en Argentina, que en la fábrica de Merlo ya es de 1.100 personas, podrá alcanzar al final del proyecto las 2.300.

La inversión permitirá no sólo satisfacer la creciente demanda del mercado interno, a la que será destinada alrededor del 50% de la producción, sino también la demanda de los mercados del Mercosur. Las líneas de producto previstas utilizarán la tecnología SATT de última generación, que permite alargar la vida del producto, optimizar los niveles de uso y mejorar la precisión en la dirigibilidad de los vehículos.
La producción de la nueva fábrica acompañará las 5 millones de unidades ya producidas anualmente para toda la gama de autos, SUV y camioneta, por la fábrica de Merlo, en la Provincia de Buenos Aires, donde Pirelli opera desde 1951. Esta fábrica ya es objeto de un programa de ampliación de su capacidad productiva, con una inversión de 100 millones de dólares anunciada el año pasado, para aumentar la capacidad del segmento de camionetas y SUV. Actualmente la producción de Merlo representa el 10% de la producción total del Grupo en Sudamérica y mas del 20% de la producción del segmento auto específico de ésta última área.

Fonte: Megautos